SEO OnPage Optimization

On-Page Optimization in SEO

On-Page Optimization or On-Site Optimization is the process of modification that we have done inside a webpage by a webmaster for Search Engine Optimization. On-Page Optimization helps google to understand a website easily. On-Site Optimization Techniques are:-

• Title Optimization
• Meta Description Optimization
• Content Optimization
• Keyword Density
• Image Optimization

Snippet

The webpage that is shown in the Google search result is called Snippet. A snippet contains URL, Title and Description In mobiles snippet shows like URL, Title, Description, and Favicon

Title Optimization 

Title Optimization or Seo Title Tag is the portion where describes the idea of the page. Google instructed some points related to Title Optimization on SEO Starter Guide. There shouldn't be full capital letters nor full small letters. The title tag should be attractive and impressive. The Title tag must have a minimum of 3 words. SEO title should be unique and should not be similar to other title words, it will lead to title duplication. The character limit of a title tag should be 55 to 60 characters to maintain a good SEO Title. Space or special characters will also be included as characters of the title. Google considers the pixel width of a title more than the character length. The pixel width of a title is 512. Google will choose the H1 tag as the SEO Title of the webpage in the absence of Title. Google bots will find it difficult to crawl if we ad more than one H1tag, and that page will move to Google Sandbox. 

Meta Description Optimization 

<Meta name= "description" Content= "contents for meta description"/>

Meta Description is an HTML element that specifies the contents of the page for the user's search results. We can add relevant keywords related to the content in Meta Description only once. The character limitation of meat description in web pages is 1550 to 160, whereas in blog or article the character limitation should be 155 because while google crawling the snippet will show blog-date or article date. The pixel rate of meta description is 1024. 

Content Optimization 

Content is considered the king of SEO. The content should be precise and meaningful to get the reach of the possible targeted audience. Add focusing keywords in the content so a user can easily find what is that page or bog or article for, and Google can easily crawl the page.   H1 tag is the most visible portion in a body part of a page Use only one H1 tag in a body portion, if we use a different H1 tag with a different meaning google will save that page in the sandbox. Sandbox is the database of google that saves irrelevant pages that find while crawling. Another most visible portion in the content portion of a body page is Anchor text. Anchor text is the clickable text in a hyperlink. Always try to add anchor text in between a paragraph. anchor text is a reference or recommendation link. When we have too many identical or similar keywords spread throughout the content on our website is called keyword cannibalization. If we use a full stop (.) or comma (,) before a keyword will helpful for page ranking.

Keyword Density

Keyword Density means how much we used keywords on the published page or content. Google doesn't consider keyword density as page ranking. There is no issue if we used synonyms of the keyword. if a hundred words are there in the content and two times the relevant keyword is used, then the keyword density is 2%. 

Image Optimization

<img src="path" alt="image description'/>

Image Optimization helps to ensure a better user experience to know about the content. Image name should be similar to content idea. Alt name should be given to the image on the page. Alt stands for the alternate name of the image. Adding an image to the article encourages people to read them deeply. Users will get an idea about the content through adding images.